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eCommerce agency in Geneva with logistics integration
An integrated ecommerce and logistics solution
Ecommerce and Logistics Solution in Switzerland, France, and Europe
Online sales quickly lose efficiency when the store, inventory, and shipping aren’t connected. An ecommerce agency in Geneva with logistics integration allows you to manage your website, inventory, marketplaces, and delivery through a single workflow.
Emaloja, the digital solution from STAR Logistique, supports B2B and B2C companies selling in Switzerland, France, and the EU. The goal is simple: to centralize sales, inventory management, and shipping, with real-time tracking.
For which ecommerce and logistics needs
Emaloja addresses the following use cases:
- Ecommerce website creation
- Private store or intranet for restricted sales
- Marketplace integration
- Real-time inventory management
- Warehousing in Switzerland and France
- Order fulfillment and domestic or international delivery
Ecommerce fulfillment across the entire logistics chain
Ecommerce is no longer limited to a showcase website or a store on a single platform. To sell effectively, you need to integrate your product catalog, inventory, orders, and delivery.
Emaloja covers the entire process, from order receipt to shipment:
- The customer places an order on the website or on a marketplace.
- The order is forwarded to the WMS (warehouse management system).
- Inventory levels are automatically updated across connected channels.
- Order fulfillment begins at the most suitable warehouse.
- The order is shipped to Switzerland, France, or elsewhere in Europe.
This integration reduces inventory errors and speeds up order processing. It’s ideal for businesses seeking an ecommerce solution to organize private sales in Switzerland with inventory management, or those looking for a service provider to set up an ecommerce site and manage their inventory in Switzerland.
Strategically located warehouses for faster sales
Emaloja relies on a logistics network in Switzerland and France, covering Switzerland, France, and the EU. The WMS coordinates the flow of goods between the various warehouses to route each order to the correct shipping location.
What this means for merchants
- Shorter delivery times
- Inventory distributed closer to sales markets
- Clearer management of stockouts and restocking
- Real-time order tracking
- Greater continuity for cross-border sales
Companies selling in Switzerland and France can thus maintain a single view of inventory while delivering faster based on the customer’s location.
How the WMS connects to the ecommerce site
A warehouse management system (WMS) is software that manages inventory, order fulfillment, and warehouse operations. At emaloja, it is connected to the ecommerce front end.
Synchronization Workflow
- Order confirmed on the website or marketplace
- Automatic trigger in the WMS
- Inventory update across connected channels
- Order fulfillment, inspection, and packaging
- Shipping with tracking
This real-time process ensures consistent inventory levels across the online store, marketplaces, and the warehouse. It’s ideal for merchants looking for an ecommerce partner that also manages logistics in Switzerland.
Marketplace onboarding
Marketplaces are a direct way to expand sales, but product listings, inventory, and pricing must remain consistent across all channels.
Emaloja connects sellers to several marketplaces used in Switzerland, France, and Europe:
- Digitec
- Galaxus
- Manor
-
Galeries Lafayette
How does emaloja integrate with marketplace platforms for sellers in Switzerland and France?
Emaloja can connect catalog and inventory feeds using several methods:
- API integration for real-time synchronization
- Manual import via CSV or Excel
- Third-party connectors and tools depending on the channel
Connection tools used
- Lengow
- Iziflux
- CommerceHub
- Sellermania
- Mirakl Connect
Use cases by channel
- Lengow for multichannel management and catalog synchronization, particularly on marketplaces connected via API
- Sellermania for smart price management on Cdiscount
- Mirakl Connect for Mirakl-based marketplaces, such as Manor
- Iziflux and CommerceHub for aggregating and distributing the catalog according to the merchant’s needs
This allows you to manage an ecommerce site and multiple marketplaces using a single inventory system.
Private sales and intranet shops
Private sales require controlled access, reliable inventory, and quick order fulfillment, especially when volumes spike over a short period. Emaloja is well-suited for private sales in Switzerland with inventory management, as well as for in-house private boutiques.
In practice
- Access restricted to a list of customers, partners, or employees
- Catalog visible only to authorized users
- Inventory updated in real time
- Rapid order fulfillment upon order confirmation
- Shipping from Switzerland or France depending on the delivery zone
This format is useful for promotional sales events, collection launches, exclusive B2B campaigns, and internal purchasing portals.
Logistics and Warehousing
With over 38 years of logistics experience through STAR Logistique, emaloja bridges online sales with seamless on-the-ground operations. Our strength lies in the seamless integration between the website, inventory, and shipping.
What logistics covers
- Receiving goods
- Storage
- Order fulfillment
- Domestic and international shipping
- Returns management
- Inspection of contents and restocking as needed
For companies seeking an ecommerce solution to organize private sales in Switzerland with inventory management, this continuity is often what makes the difference between a smooth workflow and inaccurate inventory.
Ecommerce shipping solutions
Delayed deliveries can lead to negative reviews and slow down repeat sales. Emaloja streamlines shipping to minimize delays and ensure clear order tracking.
Available Solutions
- Express shipping
- International shipping
- Customs clearance
- Delivery to Switzerland, France, and the EU
- Integrated package tracking
Emaloja helps companies looking for a service provider to set up an ecommerce site and manage their inventory in Switzerland, while maintaining consistent logistics across markets.
Entering the Swiss market from abroad
What emaloja Handles
- Tax representation in Switzerland
- VAT reporting and payment by the required deadlines
- Warehousing within Switzerland
- Order fulfillment
- Delivery to Swiss customers
This package is ideal for brands that want to sell in Switzerland without setting up a separate logistics operation.
Administrative services for foreign companies
Entering the Swiss market often requires more than just an ecommerce site. It requires an administrative framework, a local storage facility, and a reliable distribution network.
What this simplifies
- Compliance for taxable sales in Switzerland
- Coordination between tax and logistics
- Reduced back-and-forth communication between service providers
- Faster launch of cross-border sales
How does emaloja differ from a standalone ecommerce platform combined with a separate logistics provider?
A standalone ecommerce platform primarily manages the storefront, shopping cart, and product catalog. A separate logistics provider manages inventory and shipping. Emaloja combines both into a single workflow.
Key Differences
Ecommerce Site
Ecommerce platform only:
Emaloja: Yes
Inventory Management
Via external connection
Emaloja: Integrated with the WMS
Marketplaces
Addition of separate modules or tools
Emaloja: Direct integration and logistics management
Order Fulfillment
Outsourced
Emaloja: Linked to inventory and shipping
Private Sales
Often require assembly
Emaloja: Handled with real-time inventory
Switzerland, France, EU
Multiple service providers to coordinate
Emaloja: A single operational workflow
FAQ
Emaloja can connect products to Amazon, eBay, Cdiscount, Digitec, Galaxus, and Manor. Depending on the channel, synchronization is done via API, CSV, or Excel, using connectors such as Lengow, Iziflux, Sellermania, CommerceHub, and Mirakl Connect.
Yes. An order confirmed on the website or marketplace triggers the WMS, which updates inventory and initiates order fulfillment. The workflow is designed to prevent discrepancies between the displayed inventory and the actual available inventory.
The exact times depend on the project, the sales channel, and the logistics setup. Emaloja structures the process to minimize the time between order confirmation and shipment, with case-by-case management based on volumes and markets.
Yes. Emaloja is suitable for private sales, exclusive boutiques, and flash sales. Access can be limited to a specific audience, with real-time inventory and rapid order fulfillment upon confirmation.
Emaloja relies on the STAR Logistique Group’s warehouses in Switzerland and France. Operational coverage is designed for the CH-FR-EU flow, with inventory management coordinated by the WMS.
Emaloja provides support in two areas. First, it provides tax representation and ensures compliance with Swiss VAT regulations for the companies involved. Second, it offers local warehousing, order fulfillment, and delivery in Switzerland.
Yes. Emaloja manages both B2B and B2C projects, including private online stores, corporate purchasing portals, and restricted-access ordering processes.
In summary
Emaloja integrates ecommerce site development, marketplace integration, warehousing, and delivery into a single operational workflow. This approach is ideal for companies selling in Switzerland, France, and the EU, with needs for real-time inventory management, private sales, or multichannel distribution.
Whether it's for a project in Geneva, throughout Switzerland, or for cross-border sales to France and the European Union, emaloja can help you manage the entire process, from catalog to delivery.
Contact
For a needs assessment, an ecommerce project, or a logistics integration, contact emaloja.