Demand for certain products in Switzerland is so strong that per capita sales there far exceed those observed in other European countries, according to
The revenue from online sales increased by 6 % year-over-year in 2025. With more than 9 million inhabitants in 2025, Switzerland does not have a very large population, but it has one of the highest purchasing powers in the world. However, the cost of labor is higher than in neighboring countries. Less expensive cross-border logistics can help facilitate your sales in Switzerland.
Purchasing power in Switzerland
The Swiss economy is considered strong. Often at the top of rankings for income per capita, Switzerland is among the highest-performing countries in the world in terms of purchasing power, but also in terms of cost of living. Moreover, the Swiss franc is often considered a strong currency compared to the euro and the dollar.
Some factors strongly influence purchasing power, such as insurance premiums, which weigh heavily on a household's budget.
Source: Numeo Local Purchasing Power Index by Country 2025
What are the best-selling product categories in Switzerland?
Electronics is the best-selling category online, representing 28 % of the online market in 2025. Fashion and footwear sales come in second with 16 %, followed by the home category.
This trend has also been highlighted by Digitec Galaxus, the reference sales platform for the online electronics market, which displays the highest revenue in Switzerland.
Source: HANDELSVERBAND.swiss
What is the best marketplace in Switzerland?
- Galaxus offers all ranges of products.
- Digitec specializes in the online sale of digital products.
There are no annual fees, but Galaxus charges a predefined percentage by product category for each sale.
Source: Become a merchant at Galaxus.ch
Customs and tax regulations
Switzerland-EU Free Trade Agreement
In order to facilitate trade between Switzerland and the European Union (EU), a free trade agreement has been concluded. Certain products can thus be imported and exported without customs duties by European companies.
Agricultural products are excluded from this agreement, but their trade is facilitated under the bilateral agreements of 1999.
You will find more information about the Switzerland-EU free trade agreement.
Legal obligations in Switzerland
Foreign companies must comply with Swiss obligations regarding online sales. An e-commerce site must adhere to a strict legal framework in Switzerland and the EU by ensuring :
- The transparency of information
- The clarity of the contract conclusion
- The respect of legal guarantees
- The protection of consumer data
A simple click is enough to conclude a contract after clicking the "Buy" button. It should be noted that Switzerland does not provide for a maximum delivery time.
Discover all the details about the Swiss legal obligations regarding ecommerce.
New VAT obligations from 2025
Discover all cross-border services.
Read the European VAT guide for full details.
Import procedure
Goods imported into Switzerland must be declared to Swiss customs, either in writing or electronically.
Electronic customs declaration
The e-dec web service allows companies to electronically transmit their customs declarations, thus facilitating the import process.
Ready to sell online in Switzerland?
If you want to first test the opportunities offered by the Swiss e-commerce market, it is entirely possible. For example, you can launch a Google Ads campaign or sell your products on a Swiss marketplace to identify which ones sell best.
We take care of putting your products online on marketplaces and managing logistics.
If you would like to know more about the Swiss marketplaces or about our offers, contact us. We will be happy to learn about your project.