E-retailers in the era of Artificial Intelligence (AI)

The transformation of everyday tools for e-retailers

Before we get into the nitty-gritty, it’s important to understand the different ways AI can be used in ecommerce. Tools like ChatGPT offer practical solutions for rephrasing an email, writing a presentation text, or even answering certain customer questions.

Automating advertising campaigns, for example via Google Ads, is another common use of AI in ecommerce. Thanks to sophisticated algorithms, these tools allow you to target potential customers more precisely and optimize advertising budgets. Inventory calculations and order management can also be improved thanks to AI, which analyzes historical sales data to adjust forecasts and avoid stockouts.

However, you shouldn’t limit the use of AI to only the visible aspects of your online business. Data analysis, accounting tasks administration, and even customer management can benefit from advances in this technology. As you will see, AI is being integrated into every aspect of your business, making many tasks simpler and faster.

Your online store today​

Managing your online store requires time, energy, and good organization. You know this better than anyone. However, it is possible to delegate certain time-consuming tasks to Artificial Intelligence to gain efficiency. This does not mean that you have to blindly automate everything, but rather identify the elements that take up your time and see how AI can assist you.

Writing: save precious time 

Writing content is essential to attract and retain your customers. Whether it is for your product sheets, blog articles or newsletters, it is crucial to choose your keywords carefully to optimize your​ natural referencing and appear in relevant search results. You probably already have a clear idea of ​the terms that work best for your customers, but AI can help you refine your strategy even further.​

Tools like ChatGPT can generate copy or rewrite copy you’ve already written, saving you time. You can test different styles, tones, or angles to see what resonates best with your audience. However, it’s always good to keep a critical eye on the copy generated, as you or your team know your market and customers better than anyone else. Adapting and personalizing this copy is still a key step.

Advertising campaigns: optimizing with AI​

One of the great benefits of AI in ecommerce is in managing advertising campaigns, particularly via Google Ads. You may have already experimented with campaigns where you choose keywords, set budgets, and let the algorithm do the rest. If you haven’t yet explored A/B testing—which involves testing different versions of an ad—you should know that AI can help you get more accurate results. By testing different wordings and configurations, you can identify what works best for your customers.

That said, it is important not to automate everything, especially if you have a detailed knowledge of your customers. AI can help you optimize, but the human touch remains essential to maintain the authenticity of your brand and the messages you want to convey.

Product sheets: a valuable aid to manage them effectively

Managing product sheets is often one of the biggest challenges for an e-retailer, especially if your catalog is well stocked. You probably have a list of products in a CSV file waiting to be integrated into your ecommerce site. Why not let AI give you a helping hand? You can import this list into a tool like ChatGPT and generate complete descriptions with specifications, dimensions, weight, and other necessary characteristics.

Of course, these generated descriptions must be personalized with your own keywords to ensure good SEO, but this already saves you a considerable amount of time. In a few clicks, you can have a first version of your product sheets that you will only have to refine.

Optimize your ecommerce site

AI is not limited to writing or creating product sheets. It can transform your ecommerce site as a whole, especially when it comes to administrative management, statistical analysis, and accounting. You probably already use tools like Google Analytics to track your site’s performance, but AI can make these analyses even more powerful.

Data analysis and task automation

Tools like Tableau and PowerBi not only allow you to analyze your site’s data, but also visualize it in the form of graphs and tables. You can import your sales statistics, Google Analytics reports, CSV files, and much more. These software programs can analyze trends, identify growth opportunities or areas for improvement, all while making the information more digestible for your team.

Accounting management is another area that can benefit from AI. While some sensitive data still requires human intervention, AI can already assist you with simple tasks such as sentiment analysis in your customer messages, language detection, or image tagging. If you use Excel, AI can also help you develop complex formulas or simplify existing ones for better readability.

Secure your data with AI

Finally, it is essential to consider the security of your data. Many AI tools are online-based, which can be problematic for sensitive data. If this is a concern for you, it may be worth turning to more secure solutions, such as private clouds or specific software like Tableau, which allow you to use AI while keeping your data under control.

Conclusion: why AI is a valuable ally for your ecommerce

Artificial Intelligence is much more than just a management tool for e-retailers. It represents an opportunity to save time, improve the efficiency of your operations, and better understand your customers. From copywriting to inventory management, advertising campaigns, and data analysis, AI offers you a multitude of tools to help you optimize every aspect of your online store.

So, are you ready to seize the opportunities offered by AI and take your online business to the next level?