The marketplace is a strategic place for the visibility of your products. Depending on the nature of your products, the quality of your descriptions and the notoriety of your brand as well as the competition, you will quickly find many advantages to selling your products on a marketplace. Both national and international, some marketplaces can help you develop your ecommerce strategy, but I will come back to that later.
Which marketplace to choose?
The first step is to choose the marketplace to integrate. This will advise you on different connectors that are suitable for their integration. When your products are online, you benefit from the amount of traffic, customer interaction as well as possible marketing actions on the marketplace. An advantage to explore that your ecommerce site could benefit from secondly with the possible traffic spinoffs. With a marketplace, your scope of action is broader.
Do you want to develop your market in a particular country? Depending on your products, your expected return on investment (ROI), as well as your target customers, choosing a marketplace can be simple. In other situations, it is advisable to test the sale of your products to be sure you have made the right choice. Fortunately, there are many plugins to connect you to countless different marketplaces.
How to integrate an online sales platform?
Most marketplaces will ask you to use a connector to integrate your products into their marketplace. However, I advise you to check beforehand if your CMS offers a connector to the marketplace of your choice. Integration is easier and it will surely cost you less. However, some of these connectors allow you to sell your products to more than fifty marketplaces at the same time, which your CMS probably cannot.
It is thus possible from the same interface, and with the same database (or list) of your products, to sell on all these marketplaces. Some work on a monthly subscription, others deduct a percentage on the sale amount, while others do both. Most also offer plans based on sales volume.
When choosing a connector, I advise you to take care of:
- Whether the connector connects well with the marketplace(s) of your choice.
- The type of pricing: by plan, by month, commissions by percentage on sales, depending on the connectors the number of possible marketplaces, etc.
- Check the account restrictions if there are several of you managing the marketplace.
- The spoken language of your contacts: to facilitate the physical integration of your products. This step can be technical, especially if you have to import a long list of products, with variants, colors, sizes, etc. and want to translate your sheets into different languages.
- And of course, the integration method itself; by API for an automatic order flow, or by Excel file with a more manual approach.
Ecommerce connectors
Amazon
- Lengow: allows you to synchronize the catalog, inventory and orders via the Amazon Seller API.
- Mirakl Connect: a multi-marketplace solution that offers rapid integration with Amazon and other channels.
- Iziflux: offers export and integration modules to connect Amazon to your e-commerce system.
- CommerceHub: provides a global solution for integration and synchronization on Amazon (and other marketplaces).
eBay
- Lengow: flow management platform enabling the automated distribution of product catalogs on eBay, with real-time updates of prices, stocks and orders.
- Channable: marketing automation tool that creates, edits, and syncs eBay listings from your product feed, with customizable rules and order management.
- Iziflux: french solution that directly connects your CMS or ERP to eBay via API, for centralized management of your sales and multi-marketplace publications.
Cdiscount
- Sellermania: french marketplace specialist, it offers intelligent price management (repricing) and synchronization of products, orders and stocks in accordance with Cdiscount requirements (EDI/API).
- Iziflux: modular connector that adapts your product flow to Cdiscount's technical specifications, with EDI compatibility, personalized mapping and order uploading.
- Connecteurs LM ERP: direct integration between your ERP and Cdiscount, allowing automation of stocks, prices, orders and deliveries without manual re-entry.
ManoMano et Zalando
- Connecteurs LM ERP : specialized connection modules for Zalando and ManoMano, ensuring automatic updates of stocks, prices and logistics tracking directly from your ERP.
- BigBuy Multi Channel Integration Platform : centralized multi-channel platform (based on a dropshipping or own inventory model), which allows the unified management of catalogs, orders and deliveries on several marketplaces (including ManoMano and Zalando).
Galaxus (Switzerland)
- Channel Engine : allows you to manage one or more catalogs, with no limit on the number of integrated marketplaces.
- Channable: the products are updated and centralized on the marketplace. It requires a 2nd plugin to bring up the order, but remains a very affordable solution.
- Rithum: it is possible to have a single catalog or several. This connector does not limit the number of marketplaces that can be integrated.
- Plentymarkets: allows you to manage one or more catalogs, with no limit on the number of integrated marketplaces.
Where to sell online in Switzerland?
If you want a high return on investment (ROI) on the sale of your products, and if they can be suitable, Switzerland, with its strong purchasing power, is an ideal market. I wrote a blog article on Swiss marketplaces. Switzerland has a few renowned marketplaces, including one in Geneva; Genève Avenue. However, Galaxus.ch, and Digitec.ch for electronic products are the essential sales platforms in Switzerland. Manor.ch comes next, with a rather high-end market. Its marketplaces all have their entry criteria. Galaxus focuses on the speed of the seller (for order preparation and delivery), while according to the latest news, Manor does not accept sellers with less than 1000 skus.
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Integrating a marketplace: all our tips for success