The e-business is not experiencing the crisis
Read the article on e-commerce published in the CCIG Information Bulletin, June 2010, pp. 1 and 2
Professionalize e-commerce in Switzerland
Press release of May 18, 2010
The e-commerce market is on the rise, growth in Switzerland is, for the moment, significantly less significant than in the rest of Europe (6% compared to 15% in England). It’s time to sell worldwide from Switzerland.
Shopping online has become a convenience that the Swiss population is increasingly fond of. In addition, Switzerland is the leading country in Europe in terms of electronic equipment and the third globally.
There is therefore certainly room and a real opportunity for all entrepreneurs who wish to develop an online distribution channel. This method of marketing offers the possibility of reaching a diversity of new customers with the advantage of having an order process taking place immediately. This evidence, of course, no longer needs to be demonstrated. However, according to some sources, only 5% of people who start e-commerce make money and 15 to 20% stagnate[1]. A very surprising finding for a booming market.
The causes of the malfunction
It is true that there is a category of pragmatic Internet users who justify their reluctance with doubts about the processing of orders, delivery or even the security of payment methods[2]. However, all the problems do not come from consumer behavior but rather from the way in which the e-merchant has worked to set up its site, its visibility, its referencing, its delivery, its operating methods, etc. “Minimizing these aspects has indirect effects on the profitability of the investment,” explains Cédric Ricou, CEO of emaloja. This is a new business model. We must therefore anticipate its organization, its communication and its back office.” The path allowing a commercial entity to reach the paradise of e-commerce is also strewn with pitfalls.
What to do ?
emaloja reduces the risks for all managers who wish to take the step of e-commerce. Logistics and its management being the core competence of the group, it offers a single service provider. The latter will ensure the establishment of a sales platform through to the method of distribution of your products to individuals or businesses. In addition, the different partners evolve personally in their sector, which generates a constant evolution of the services. It offers, for example, adaptability of your sites on mobile phones.
emaloja, this innovative concept makes it possible to make the link between the virtual part of an e-commerce project and the physical part represented by its logistics. Logistics is a real key factor in the success of an e-business project[3], a differentiating factor that should not be neglected.
For further information: www.emaloja.com
Cédric Ricou, director of emaloja, by email info@emaloja.com ou by telephone 022/307 78 09
emaloja will also be present at the e-commerce Convention, CICG Geneva, May 27, 2010
[1] « Qui gagne de l’argent sur
internet », entreprise romande, avril 2010.
[2] Forces et faiblesses du
e-commerce suisse, La voix des consommateurs, février 2010.
[3] La e-logistique, dossier du
e-commerce, www.wizishop.com.
A fresh and new wind is blowing through Swiss e-commerce
Geneva, May 11, 2010
Faced with technological developments and changes in consumer habits, companies are required to take on new challenges to boost their sales and gain market share. In recent years, a booming sector has opened up promising prospects for them: that of e-commerce and mE-commerce.
For SMEs wishing to take the plunge, several questions will arise, from setting up an Internet sales platform to the method of distributing their products. Today, the emaloja company provides all the answers by offering an expert service: creation of the site, implementation of logistics tools, transport, invoicing, debtor management, customer service, return and exchange of products.
The wind of novelty
This innovative concept makes it possible to bridge the gap between the virtual part that is e-commerce and the physical part that is logistics. By supporting the “web merchant” from the start of its activity, emaloja will enable it to optimize its processes by offering it scalable tools that will adapt to its growth.
For any further information:
M. Cédric Ricou
Tel. : +41 22 307 78 09
info@emaloja.com
www.emaloja.com
Press: e-commerce in Switzerland