According to a post-COVID study by McKinsey, more than 75% of buyers and sellers prefer digital or remote purchasing over face-to-face interaction. In today’s ever-evolving B2B world, outdated ordering processes—such as phone calls, emails, and manual spreadsheets—create friction. They lead to costly data entry errors, inventory discrepancies, and a frustrating lack of real-time visibility for your business customers. The solution lies in a modern digital approach: a private B2B intranet store.
This article explains how to create a private intranet store for B2B customers with integrated warehouse management—not as a complex DIY project, but as a simplified turnkey solution. Emaloja simplifies the entire setup by connecting a secure customer portal directly to real-time warehouse operations to automate your order lifecycle from start to finish. This allows you to track warehouse receipts, inventory levels, and order shipments (carrier tracking links).
Streamline your B2B sales with an integrated ordering portal
The B2B sales cycle is shifting online, and customers now expect the same seamless, self-service experience offered by B2C e-commerce. Traditional methods can’t keep up. A private B2B intranet store provides an exclusive, secure, and efficient ordering platform that strengthens your customer relationships and streamlines your operations. The B2B experience is finally approaching an omnichannel experience.
Emaloja specializes in developing these custom B2B portals and integrating them into a powerful, end-to-end logistics network. The result is a simple, automated system that saves time, reduces errors, and accelerates growth. A recent McKinsey study confirms that employees use the time saved to focus on new professional activities.
What is a private B2B intranet shop?
A private B2B intranet shop is an exclusive e-commerce environment, accessible by invitation only, specifically designed for your business customers, distributors or partners. Unlike a public shop, this private shop is a secure, password-protected portal.
Its main features often include:
• Restricted access: only registered and approved customers can log in, view products and place orders.
• Personalised catalogues: you can showcase specific products or collections to different customer groups.
• Customised pricing: the shop can automatically apply specific customer rates, volume discounts or contractual terms.
• Secure orders: a dedicated portal provides a professional and secure environment for transactions.
Since 2009, Emaloja has been designing and developing bespoke e-commerce solutions, including sophisticated intranet shops that meet the specific needs of B2B businesses.
The power of real-time WMS integration
While a private B2B shop offers an excellent customer experience, it is only when it is seamlessly connected to your back-end logistics system that it truly realises its full potential. This is where Emaloja ’s integrated approach makes all the difference. At the heart of this connection lies an advanced warehouse management system (WMS).
Emaloja’s e-commerce platform is directly connected to its logistics software. Here’s how it works:
1. A customer places an order on your private B2B intranet shop.
2. The order is processed instantly and automatically in Emaloja’s WMS.
3. The WMS immediately triggers the order fulfilment process in the warehouse and ensures automatic, real-time stock updates on your online shop.
This closed-loop integration eliminates manual data transfer, prevents out-of-stock orders, reduces processing errors and significantly speeds up delivery times. Workflows are digitised, automated and managed in real time using data, inspired by Supply Chain 4.0.
Key benefits of a B2B shop integrated with a warehouse management system (WMS)
By combining a private B2B shop with real-time integration into a warehouse management system (WMS), you can transform your operations and customer relationships.
• Automate your workflow, from order to fulfilment. Emaloja automates the entire process, from order entry to picking and dispatch. This frees your team from manual tasks so they can focus on high-value-added activities such as customer management and business development.
• Ensure real-time stock accuracy. Thanks to real-time synchronisation with the WMS, your B2B customers see accurate stock levels. This prevents overselling, builds trust and allows them to place orders with complete peace of mind. For distributors, integrating the ERP as a single source of truth is crucial to ensuring this accuracy. According to a McKinsey study, digitising stock levels reduced stock-outs by up to 30%.
• Speed up order processing and delivery. The automated feeding of orders into the WMS means that picking, packing and dispatch begin almost instantly. By leveraging Emaloja’s strategically located warehouses in Switzerland and France, you can offer fast and reliable domestic and international delivery.
• Improve customer satisfaction and loyalty. 70% of customers consider the customer experience to be an important factor during the purchasing process. A smooth, transparent and error-free ordering process is a powerful tool for building loyalty. A portal integrated with the WMS enhances the customer experience, thereby strengthening loyalty.
• Scale with ease. This integrated solution is particularly beneficial for businesses offering more than 100 products, operating across multiple sales channels, or facing increasing logistical complexity, as it provides the foundation for scalable growth.
Emaloja : your one-stop partner for e-commerce and logistics
Emaloja does more than just provide software; we offer a comprehensive, integrated service that combines digital expertise with over 37 years’ experience in the supply chain, thanks to our parent company, STAR Logistique.
Custom shop development
Emaloja is proficient in the most popular and flexible e-commerce platforms to create your private B2B portal. Our team has in-depth expertise in developing bespoke solutions using WordPress (WooCommerce), Magento, Shopify and Odoo, ensuring your shop meets your business needs exactly.
Comprehensive logistics management
Your B2B shop is backed by a robust logistics service that manages the entire physical supply chain. This includes:
• Secure warehousing in modern, flexible facilities in Switzerland and France.
• Efficient order fulfilment and eco-friendly packaging.
• Optimised domestic and international shipping, including full customs clearance and VAT management.
• Streamlined and simplified returns management.
A single, unified platform
With Emaloja, you manage your e-commerce and logistics operations via a single, unified platform. Our WMS allows you to manage orders, stock and returns from a single digital interface, giving you complete visibility and control without the complexity of managing multiple suppliers. The success of modern B2B e-commerce relies on this level of deep system integration.
Launch your private B2B shop with Emaloja
It’s time to move beyond inefficient manual processes and offer your B2B customers a modern, professional and reliable ordering experience. Emaloja offers an integrated, turnkey solution that combines a bespoke private shop with high-performance logistics automation.
We support you from the project launch right through to your first sales and beyond. To find out how we can create a bespoke solution for your business, request a personalised consultation with our experts today.
Simple Setup: Private B2B Intranet Shop Syncs Live with WMS