The marketplace is a strategic place for the visibility of your products. Depending on the nature of your products, the quality of your descriptions and the notoriety of your brand as well as the competition, you will quickly find many advantages to selling your products on a marketplace. Both national and international, some marketplaces can help you develop your ecommerce strategy, but I will come back to that later.
Which marketplace to choose?
The first step is to choose the marketplace to integrate. This will advise you on different connectors that are suitable for their integration. When your products are online, you benefit from the amount of traffic, customer interaction as well as possible marketing actions on the marketplace. An advantage to explore that your ecommerce site could benefit from secondly with the possible traffic spinoffs. With a marketplace, your scope of action is broader.
Do you want to develop your market in a particular country? Depending on your products, your expected return on investment (ROI), as well as your target customers, choosing a marketplace can be simple. In other situations, it is advisable to test the sale of your products to be sure you have made the right choice. Fortunately, there are many plugins to connect you to countless different marketplaces.
How to integrate an online sales platform?
Most marketplaces will ask you to use a connector to integrate your products into their marketplace. However, I advise you to check beforehand if your CMS offers a connector to the marketplace of your choice. Integration is easier and it will surely cost you less. However, some of these connectors allow you to sell your products to more than fifty marketplaces at the same time, which your CMS probably cannot.
It is thus possible from the same interface, and with the same database (or list) of your products, to sell on all these marketplaces. Some work on a monthly subscription, others deduct a percentage on the sale amount, while others do both. Most also offer plans based on sales volume.
When choosing a connector, I advise you to take care of:
- Whether the connector connects well with the marketplace(s) of your choice.
- The type of pricing: by plan, by month, commissions by percentage on sales, depending on the connectors the number of possible marketplaces, etc.
- Check the account restrictions if there are several of you managing the marketplace.
- The spoken language of your contacts: to facilitate the physical integration of your products. This step can be technical, especially if you have to import a long list of products, with variants, colors, sizes, etc. and want to translate your sheets into different languages.
- And of course, the integration method itself; by API for an automatic order flow, or by Excel file with a more manual approach.
Ecommerce connectors
Amazon
- Lengow: allows you to synchronize the catalog, inventory and orders via the Amazon Seller API.
- Mirakl Connect: a multi-marketplace solution that offers rapid integration with Amazon and other channels.
- Iziflux: offers export and integration modules to connect Amazon to your e-commerce system.
- CommerceHub: provides a global solution for integration and synchronization on Amazon (and other marketplaces).
eBay
- Lengow: allows you to manage listings and synchronize product and order data in real time.
- Channable: offers automation tools for distributing and updating product sheets on eBay.
- Iziflux: integrates the eBay API to facilitate multi-channel management.
Cdiscount
- Sellermania: a specialized flow manager to facilitate the integration and synchronization of data on Cdiscount.
- Iziflux: offers dedicated modules to meet Cdiscount's specific EDI/API requirements.
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Connecteurs LM ERP: allow you to directly interconnect your ERP to marketplaces such as Cdiscount via automated flows.
ManoMano et Zalando
- Connecteurs LM ERP : LM ERP offers modules to connect directly to marketplaces such as ManoMano and Zalando, ensuring real-time synchronization.
- BigBuy Multi Channel Integration Platform : a multi-channel platform that centralizes the management of products, stocks and orders across various channels, including ManoMano and Zalando.
Galaxus (Switzerland)
- Channel Engine: this connector allows you to integrate with 5 marketplaces for the 1st plan. It has a product base for all marketplaces and offers translation tools.
- Channable: the products are updated and centralized on the marketplace. It requires a 2nd plugin to bring up the order, but remains a very affordable solution.
- Rithum: it is possible to have a single catalog or several. This connector does not limit the number of marketplaces that can be integrated.
- Plentymarkets: no restriction to connect to many marketplaces if this one is included, A plus, this connector offers the creation of site. For those who are worried about the interface, this one is rather "user friendly"..
Where to sell online in Switzerland?
If you want a high return on investment (ROI) on the sale of your products, and if they can be suitable, Switzerland, with its strong purchasing power, is an ideal market. I wrote a blog article on Swiss marketplaces. Switzerland has a few renowned marketplaces, including one in Geneva; Genève Avenue. However, Galaxus.ch, and Digitec.ch for electronic products are the essential sales platforms in Switzerland. Manor.ch comes next, with a rather high-end market. Its marketplaces all have their entry criteria. Galaxus focuses on the speed of the seller (for order preparation and delivery), while according to the latest news, Manor does not accept sellers with less than 1000 skus.
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Integrating a marketplace: all our tips for success