Integrating eCommerce Sites, Marketplaces and WMS in Switzerland

Manually managing separate systems for your website, marketplaces and warehouse creates hidden costs and critical operational risks. This fragmented infrastructure has a direct impact on your performance and your customers’ trust.

• Manual stock management and its risks: Every order processed manually exposes your business to stock errors. This leads to overselling (selling a product that is no longer available) or unexpected stock-outs. Every order cancelled due to an unavailable product erodes customer trust and your reputation as a seller. According to McKinsey, real-time management reduces stock-outs by up to 35%.
• Slow order processing: 24% of abandoned orders are due to excessively long delivery times, according to La Poste. This is one of the three most common reasons for abandonment, alongside unexpected customs charges (21%) and hidden delivery costs (22%). Manually transferring information from one platform to another delays the entire process, from order confirmation to dispatch. This slowness is at odds with the Swiss market’s expectations of fast delivery, where every hour counts.
• Disappointing customer experience: Stock issues and slow deliveries inevitably lead to cancellations and negative reviews. In a market as demanding as Switzerland’s, these friction points cause lasting damage to your brand’s reputation.
• Complexity of multi-channel operations: Manually managing sales on your own website, on Swiss marketplaces such as Digitec Galaxus, and on European channels becomes exponentially complex. This operational burden limits your ability to expand into new channels.
• Lack of strategic visibility: According to IBM, coordinating the supply chain can increase profits by 28%. Without integration, managers lack a clear, real-time view of their business. Decision-making, based on outdated or incomplete data, becomes reactive rather than strategic.

A unified commerce solution relies on the seamless integration of three essential components that must communicate continuously and in real time.

Your ecommerce site: the heart of your brand

Your website is your brand’s main showcase and your direct sales channel. It is crucial that it is built on modern technology (CMS) capable of communicating with external systems via APIs. This ability to interface is the technical prerequisite for automating data and order flows with external logistics.

Marketplaces: showcase your products to millions of customers

Marketplaces are an essential growth driver. Platforms such as Digitec Galaxus, Brack.ch and Manor give you access to a wide audience in Switzerland. The major challenge is that each marketplace operates in a silo, with its own orders and inventory to manage. Without a centralised approach, inventory management quickly becomes unmanageable.

The WMS (Warehouse Management System): your logistics hub

​ A Warehouse Management System (WMS) is software that coordinates all warehouse operations, from goods receipt to order dispatch. It is the central nervous system of your logistics operations. For a comprehensive guide to implementing a WMS in Switzerland, our experts have outlined the key steps.

Its main functions include:

• Real-time inventory management
• Optimisation of the order fulfilment process (picking and packing)
• Automation of shipping label creation
• Data synchronisation across all sales channels

We have designed an integrated solution that connects these three pillars to fully automate your supply chain. Our process is designed to bring robustness and transparency to your operations, from online ordering to final delivery.

Centralisation of orders from all channels

Thanks to specialised connectors and marketplace integration tools such as Lengow or Iziflux, the emaloja platform acts as a central hub. It instantly captures every order, whether it comes from your website, Galaxus or another sales platform. All information is consolidated in a single location, eliminating the need for manual data entry.

Automated processing in the WMS

As soon as an order is confirmed, it is immediately and automatically transmitted to our WMS. This triggers the picking order in one of our strategically located warehouses in Switzerland or neighbouring France. The picking process can begin within minutes, without any manual intervention.

Real-time stock management

This is the nerve centre of the integration. As soon as a product is scanned for an order in our warehouse, our WMS updates the stock level. This new information is then sent back in real time to all your connected sales channels. The benefit is immediate: the stock displayed on your website and on each marketplace is always accurate, permanently eliminating the risk of stock-outs.

Centralised dispatch and tracking

The WMS manages the dispatch process, selects the appropriate carrier and generates compliant labels. Parcel tracking information is then automatically sent to the end customer and the platform where the order was placed, ensuring complete transparency right through to delivery​

By choosing an integrated solution such as the one offered by Emaloja, you transform your logistics from a cost centre into a competitive advantage.

• Increased operational efficiency: Drastic reduction in manual tasks and full automation of workflows, from order to delivery.
• Guaranteed stock reliability: Elimination of overselling and unexpected stock-outs, boosting customer confidence and improving your seller rating on marketplaces.
• Faster delivery times: Immediate order processing enables quicker dispatch, meeting the Swiss market’s high expectations for efficient fulfilment.​
• Full visibility across the supply chain: Real-time tracking of orders and stock levels from a unified dashboard, giving you total control.
• Simplified scalability: Easily add new sales channels or marketplaces without increasing operational complexity.
• Seamless cross-border management: Emaloja natively handles the complexities of customs and VAT for sales between Switzerland and the European Union, eliminating the risk of delays and unexpected costs.

Managing multiple, disconnected systems is the main obstacle to growth for e-commerce businesses operating in Switzerland. Integrating your website, marketplaces and logistics is not merely a technical project; it is a strategic decision that lays solid foundations for your future expansion.

Emaloja positions itself as the sole partner providing this turnkey solution. We combine integration technology (connectors, WMS) with physical logistics expertise (warehouses, carriers), backed by over 38 years of experience through our STAR Logistique group.

Ready to unify your e-commerce ecosystem?

Call one of our experts to find out how our integrated solution can accelerate your growth in Switzerland and beyond.